Leistung
Content-Strategie, Videoproduktion, Storytelling/Kampagnenkonzeption
Tamron
Branche
Lifestyle
Authentic storytelling instead of classic product advertising
Die Objektive sollten nicht einfach beworben, sondern im echten Einsatz gezeigt werden. Statt klassischer Produktshots ging es um authentische Nutzung, kreative Geschichten und Content, der Fotografinnen und Videografen echten Mehrwert bietet.
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The goal
We have implemented a content concept that combines inspiration and information:
- "Quick tip" videos with practical photography and videography tips, in which the respective lens was shown in use, but without offensive product placement, but with noticeable added value for the community.
- A multi-week trip to South America through Rio, Chile and Buenos Aires, during which we used a Tamron lens exclusively. The result is longform videos for the Tamron Member Platform that show the performance of the lens under real conditions, from city shots to landscapes.
Ergebnis der Zusammenarbeit
- Authentic, creative content that credibly showcases the lenses
- Significantly higher attention and interaction in the photography and videography community
- Long-term brand loyalty because trust is created through genuine use
- Content that positions Tamron not just as a manufacturer, but as a partner for creatives
More visibility,
more bookings, more guests
Request collaboration now
